The magic of Nowmads: New World has conquered Ibiza with an unprecedented explosion of art, technology and spectacle. The first chapter of an 18-date season that redefines the concept of nightlife on the island.
10 June 2025 – Ibiza, Spain | This Saturday, elrow officially kicked off its 2025 season residency at Ibiza’s revolutionary new venue [UNVRS] with a sold-out opening night that made it clear: the rules of the game have changed. Set within the dreamlike universe of Nowmads: New World, the Opening Party plunged thousands of attendees into a multiversal journey where music, technology and fantasy collided in a stunning burst of creativity. elrow 2.0 wasn’t just a party—it was a natural evolution: a new language of celebration. A place where chaos, imagination and the multiverse merge with cutting-edge technology to create a show where reality outshines fiction.
The new temple of innovation and avant-garde clubbing in Ibiza, [UNVRS] was conceived by The Night League —the creative force behind Ushuaïa and Hï Ibiza—under the vision of its founder, owner and CEO Yann Pissenem. Part club, part sculpture, part dream, [UNVRS] redefines what the nightlife experience means on a global scale. Beyond its groundbreaking infrastructure, it offers the perfect canvas for elrow 2.0 to unleash its full creative vision: a total sensory experience powered by immersive technology, next-generation sound, enveloping design and visionary artistic production. Built for the dancefloor, designed for the future.
From the very first beat and the moment the doors opened, the venue transformed into a parallel universe. Under the visual spell of Nowmads: New World, every corner of the club came alive with monumental sculptures, nonstop performers, and an explosion of color and detail that blurred the boundaries between reality and imagination.
“We’ve stayed true to our roots—the essence remains the same: to move people, to thrill them, and above all, to make sure they have a great time,” says Cruz Arnau, Brand Steward and co-founder of elrow. “The only difference is that now we’re doing it within a universe of technical and artistic possibilities like we’ve never had before. This takes audience immersion to a whole new level.”
Over six months of work, a creative team of fifteen art directors from thirteen different countries, more than 200 handmade costumes, and over 100 performers brought this vibrant and surreal world to life.
The Nowmads: New World production, created exclusively by elrow’s in-house artistic team, turned the space into a visionary and sensory odyssey. 360º immersive visuals, massive moving wheels, unexpected emerging structures, acrobats descending from above and futuristic creatures gave shape to a living, ever-evolving ecosystem. The audience wasn’t just watching—they became part of a collective choreography that fused the real and the dreamlike.
On the decks, Bastian Bux, Franky Rizardo, Kölsch and Ilario Alicante delivered a sonic narrative as vibrant as it was explosive. Bastian Bux opened the night with a set full of tension and groove that lit up the club from the very first drop. Rizardo and Kölsch kept the energy high with deep, characterful selections and moments that shook the room. Ilario Alicante closed with a truly epic performance—a musical journey that turned the final stretch of the night into a collective eruption of energy and connection. A finale worthy of the universe unfolding inside [UNVRS].
Nowmads: New World is already emerging as one of the standout revelations of the Ibiza summer: a constantly shifting scenography that intertwines cultures, eras and imaginary worlds. elrow at [UNVRS] collapses time and space into a visual, tribal and digital voyage.
With elrow 2.0, imagination finally becomes reality at [UNVRS]. “It’s been the perfect stage to introduce elrow 2.0,” says Juan Arnau, CEO and co-founder of elrow. “Its cutting-edge infrastructure has allowed us to unlock ideas and concepts we’ve been dreaming of for years.”
With this monumental launch, elrow embarks on a residency running until 4 October: 18 consecutive Saturdays of music, creativity, and the brand’s signature ‘organised chaos’. Each event will feature a different theme, curated by internationally renowned visual artists such as Hallucinarium by Alex and Allyson Grey, Neo Kaos Garden by Okuda San Miguel, and a fourth, unreleased concept to be revealed in the coming weeks.
“With elrow 2.0, we’re entering a new phase—more immersive, more narrative, more elaborate, and with even more ambitious artistic proposals,” adds Arnau. “Thanks to [UNVRS], we can finally bring to life what we’ve only imagined until now. This isn’t just a party. It’s stepping fully into elrow. It’s the arrival of The Wow Factory.”
elrow and [UNVRS] have just ignited a new era for clubbing in Ibiza. And this is only the beginning.
ABOUT elrow
Founded in 2010 by Cruz and Juan Arnau, elrow is an innovative leading brand in entertainment and festivals globally. It belongs to the sixth generation of the Arnau Family, known for creating the legendary Monegros Desert Festival and the iconic Club Florida 135 in Fraga.Through a unique fusion of the best electronic music, impressive scenography, impossible architectures, and extravagant performances, elrow has established a global standard for nomadic and fully immersive themed festivals.
With residencies in Ibiza, Madrid, London, Dubai, Las Vegas, and Amsterdam, as well as the successful traveling festival elrowTown, the brand has captivated over 4 million people and conquered more than 140 cities across 5 continents, solidifying itself as a recognized global entertainment powerhouse. Since 2017, elrow has been part of Superstruct Entertainment, backed by the investment fund Providence Equity Partners, strengthening its position as an undisputed leader in the entertainment industry.
Founded in 2010 by Cruz and Juan Arnau, elrow is an innovative leading brand in entertainment and festivals globally. It belongs to the sixth generation of the Arnau Family, known for creating the legendary Monegros Desert Festival and the iconic Club Florida 135 in Fraga.Through a unique fusion of the best electronic music, impressive scenography, impossible architectures, and extravagant performances, elrow has established a global standard for nomadic and fully immersive themed festivals.
With residencies in Ibiza, Madrid, London, Dubai, Las Vegas, and Amsterdam, as well as the successful traveling festival elrowTown, the brand has captivated over 4 million people and conquered more than 140 cities across 5 continents, solidifying itself as a recognized global entertainment powerhouse. Since 2017, elrow has been part of Superstruct Entertainment, backed by the investment fund Providence Equity Partners, strengthening its position as an undisputed leader in the entertainment industry.
ABOUT [UNVRS]
Welcome to [UNVRS] (pronounced “Universe” - a bold new destination set to revolutionise Ibiza’s nightlife and redefine the global standard for music entertainment. Created by visionary Yann Pissenem, Owner, Founder & CEO of The Night League, Ushuaïa Entertainment, Hï Ibiza and Ushuaïa Ibiza, [UNVRS] fuses the high-end service, luxury and precision of a nightclub with the scale, infrastructure and ambition of arena-sized events.
Connecting the present with the future through cutting-edge creativity, architecture and human connection, [UNVRS] is powered by next-level technology that enables hyper-customised, fully interchangeable productions - pushing every event beyond the limits of the traditional superclub. This groundbreaking new venture follows in the footsteps of Pissenem’s award-winning, and globally acclaimed venues, Ushuaïa and Hï Ibiza, both consistently ranked among the best clubs in the world.
Welcome to [UNVRS] (pronounced “Universe” - a bold new destination set to revolutionise Ibiza’s nightlife and redefine the global standard for music entertainment. Created by visionary Yann Pissenem, Owner, Founder & CEO of The Night League, Ushuaïa Entertainment, Hï Ibiza and Ushuaïa Ibiza, [UNVRS] fuses the high-end service, luxury and precision of a nightclub with the scale, infrastructure and ambition of arena-sized events.
Connecting the present with the future through cutting-edge creativity, architecture and human connection, [UNVRS] is powered by next-level technology that enables hyper-customised, fully interchangeable productions - pushing every event beyond the limits of the traditional superclub. This groundbreaking new venture follows in the footsteps of Pissenem’s award-winning, and globally acclaimed venues, Ushuaïa and Hï Ibiza, both consistently ranked among the best clubs in the world.
ABOUT THE NIGHT LEAGUE
Founded in 2001 by creative visionary Yann Pissenem, The Night League is a globally renowned nightlife & entertainment company that continually pushes the boundaries of possibility to deliver world-class music experiences. Based in Ibiza, Spain, the company operates globally and is responsible for creating cutting-edge and award-winning brands such as Ushuaïa Ibiza, Hï Ibiza, Playa Soleil, ANTS and many more.
Frequently collaborating with the world’s most influential artists, festivals and events, The Night League develops bespoke, pioneering concepts that consistently shift the dial of the entertainment industry. The company’s dedicated team of event producers, venue operators, booking managers, artist management, marketing, and creative teams expertly fuse music and art to captivate a global audience.
The Night League expanded internationally in 2024, launching the acclaimed Ushuaïa Dubai Harbour Experience, which has attracted over 60,000 people over five sold-out spectaculars. The growth continued in 2025 with the launch of [UNVRS] (pronounced “Universe”). The revolutionary new venue has elevated Ibiza’s nightlife scene and set a new standard for music entertainment worldwide.
Founded in 2001 by creative visionary Yann Pissenem, The Night League is a globally renowned nightlife & entertainment company that continually pushes the boundaries of possibility to deliver world-class music experiences. Based in Ibiza, Spain, the company operates globally and is responsible for creating cutting-edge and award-winning brands such as Ushuaïa Ibiza, Hï Ibiza, Playa Soleil, ANTS and many more.
Frequently collaborating with the world’s most influential artists, festivals and events, The Night League develops bespoke, pioneering concepts that consistently shift the dial of the entertainment industry. The company’s dedicated team of event producers, venue operators, booking managers, artist management, marketing, and creative teams expertly fuse music and art to captivate a global audience.
The Night League expanded internationally in 2024, launching the acclaimed Ushuaïa Dubai Harbour Experience, which has attracted over 60,000 people over five sold-out spectaculars. The growth continued in 2025 with the launch of [UNVRS] (pronounced “Universe”). The revolutionary new venue has elevated Ibiza’s nightlife scene and set a new standard for music entertainment worldwide.
NOTE TO EDITORS
Both [UNVRS] and UNVRS are correct, depending on whether brackets can be used due to editorial requirements. Always add “(pronounced Universe)” after the first instance of use in all body copy: [UNVRS] (pronounced Universe).
elrow should always be written together and in lowercase letters.
Both [UNVRS] and UNVRS are correct, depending on whether brackets can be used due to editorial requirements. Always add “(pronounced Universe)” after the first instance of use in all body copy: [UNVRS] (pronounced Universe).
elrow should always be written together and in lowercase letters.
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