VICIO CREATES THE FIRST BURGER CLUB INSIDE IBIZA’S MOST ANTICIPATED NEW CLUB [UNVRS].

Ibiza, May 28, 2025 | After conquering Mallorca and Formentera, VICIO, Spain’s leading smash burger brand, lands in Ibiza for the first time. And it does so in a big way: by creating the first-ever Burger Club inside one of the world’s most anticipated new nightclubs, [UNVRS].

This unprecedented collaboration takes the clubbing experience to a new dimension, mixing the most iconic flavour of the moment with the most powerful electronic music on the planet.

The first teaser of the official announcement took place last Monday, May 26th, when a spectacular billboard appeared on one of the main roads of the island, launching with a clear and provocative message: “Finally a legal  VICIO on the island”. A statement of intent with the unmistakable stamp of the brand.

“We’ve arrived in Ibiza to keep making history. It’s not just about burgers — it’s about going much further and creating something disruptive, something so unexpected that everyone immediately associates it with VICIO. And doing it at [UNVRS], the ultimate nightlife destination, is truly an honor for us,” said Aleix Puig, co-founder and president of VICIO.

Building on this initial teaser, a new social media spot has now been released, blending science fiction, humor, and attitude. The video, shot as a direct homage to Men in Black, takes place within the narrative universe of [UNVRS], where everything seems to come from another planet. The ad features two secret agents entrusted with protecting a mysterious treasure: a box containing VICIO’s new fried chicken with caviar.

In a final, irony-laden scene, the product is sealed and tagged with a warning: "Not for you. Not for us either. Just for [UNVRS]."

This claim perfectly captures the campaign’s philosophy: ultimate exclusivity with a knowing wink to the VICIO community—those who get the brand’s humour and feel part of its universe. It’s not a product for everyone — not even for its own creators — it’s an experience reserved exclusively for [UNVRS] attendees.

[UNVRS], the perfect pairing for VICIO

[UNVRS] is set to revolutionise the Ibiza nightlife scene and establish a new global benchmark in music entertainment. Blending the luxury, excellence, and meticulous attention to detail of a nightclub with the scale, infrastructure, and ambition of large arena-style productions.

Created by The Night League, the creative force behind the award-winning nightclubs Ushuaïa and Hï Ibiza, and led by Owner, Founder, and CEO Yann Pissenem. [UNVRS] marks a bold new chapter: part nightclub, part sculpture, part dream. With residencies from some of the most celebrated names in dance music, [UNVRS] is more than just a new destination, it’s a reinvention of what a nightclub can be.

Monumental in ambition, layered in concept, and hand-crafted in every detail, [UNVRS] has been built with a singular vision: to create the most complex and breathtaking club in the world. And now, it will also be home to Spain’s most groundbreaking Burger Club.

An experience that goes beyond a burger

VICIO unveils a brand-new dish created exclusively for the world’s first VICIO Burger Club — a space designed to complement the incredible performances at [UNVRS] with a disruptive culinary concept that stays true to VICIO’s DNA. This special edition has been tailor-made for Ibiza: fun, aspirational, and provocative — the perfect companion for the island’s most intense summer nights.

The star of this experience is the fried chicken fingers with caviar: marinated, breaded, and fried chicken strips topped with double 00 caviar and finely chopped chives. An explosive fusion of crunch and delicacy, crafted for those who crave bold and sophisticated flavours.

Everything is served in limited-edition packaging: a silver, space-inspired box with separate compartments for the chicken fingers and the caviar container. A striking, exclusive design — almost collectible.

VICIO continues to conquer the Balearic Islands

VICIO’s arrival in Ibiza is part of the brand’s ambitious expansion plan, having already made a strong impact on the other two major islands of the Balearic archipelago: Mallorca and Formentera.

In Mallorca, the brand opened its first physical store with delivery service in 2023, located in the Plaza de España area of Palma. Meanwhile, it landed in Formentera in the summer of 2024 with an exclusive pop-up at Cala Duo, the new place to be in Ses Illetes—an activation that will return this year starting this month.

With this new collaboration alongside one of the most influential clubs in the world, VICIO not only strengthens its presence in the Balearic Islands, but also takes a decisive step forward in its evolution as a brand, proving its ability to break the rules and create unique experiences that go far beyond a simple burger.

Whether it’s to recharge, take a break, or simply indulge, everything flows naturally—from start to finish.